I love change. I love what change brings – new people, new ideas, and new opportunities. Change isn’t always easy, and sometimes it’s actually scary. Some changes are uninvited, unwanted and painful. But whatever the cause, change is always eye opening and filled with growth.
I have made a major professional change and hope you’ll come along for the ride. I have rebranded my life coaching practice to merge my professional and personal passions together. I am now just one person!
It will come as no surprise to many of you that I am passionate about and work for freedom, justice, and fairness for all humans and animals (see Mission and Passion). My true heroes are the people on the front lines working to make these changes, from diversifying the workplace (see Corporations) to reducing the numbers of animals killed simply for human tastes (see Non-profit Organizations.)
My rebranded coaching practice focuses on these heroes. I want to do my part – using my 13 years of coaching experience -- to help these people do better for others AND themselves. Their work is hard and takes its toll over time. I know this because I am one of them. (See Phyllis' Story.)
Rebranding is no small task, and I’ve learned a ton in addition to actual branding concepts and techniques. I hope you see yourself in these lessons:
- Speak your truth. Your truth is who you are at your core. It’s what you think about when you’re alone. It’s usually what the people closest to you think of when they think about you. Speaking your truth is liberating.
- Live your values. Other than your loved ones, what or who do you value most? If your fairy godmother gave you one wish for the world, what would it be? Two wishes? Now you’re on a roll! Many of you are not waiting for magic wands and are taking action now. Wonderful.
- Take a risk. Living out loud can be scary. For me, rebranding my coaching practice runs the risk of potential clients thinking I am not the right coach for them. Sometimes this will be true. Other times I may lose out on working with a terrific person or organization with whom I would have been a good fit. Time will tell how my new adventure will work out. What I know for sure, however, is that I will never regret trying.
You don’t need to rebrand or relaunch to rethink your life. If your gut is telling you that your days feel out of sync with the real you, then listen to it. What can you change? What tweaks are possible? What or who needs to stay? What or who needs to go?
We are given just one go round at this life. For me, rebranding + relaunching = renewal. What is your change equation?